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Canine's Choice History

Canine’s Choice, Inc. first started business in 1975 located in Warren, MI.

Canine’s 26 + years in the rawhide business constitutes our company as one of the senior members in pioneering the dog treat business.

In 1993 Mr. Robert Kramer purchased Canine’s Choice and the company was relocated to Marion, IN.

Mr. Kramer brought many new insights and a new philosophy into Canine’s Choice as a result of his extensive background of ownership in other companies, which market through Grocery, Drug, C-Store, Independent Wholesalers and Rack Jobber’s.

Canine’s Choice 1st principle of business is to be our customer’s partner and not our customer’s competitor.

The next major concerns of Canine’s Choice, Inc. is to always provide the following;

A: Top quality products
B: Most Competitive Pricing
C: The most appealing packaging in the industry.
D: Programs and Promotions designed to create sales at every step of the distribution chain including the end user.

Our next step was to create and live by a mission statement and policy, which would benefit all Canine’s Choice customers.
Canine’s Choice believes that all good business relationships must contain and normally start with open communications between customer and supplier. Thus the reason for this letter.

As the owner and President of Canine’s Choice, Inc. I pledge to you, our valued customers, the following:

1: To strive to be your very best vendor / partner.
2: To only deliver to you the best quality product at a most competitive price.
3: To stand behind all product and policy of Canine’s Choice
4: Maximum support of your programs
5: Unique and innovative programs for mutual growth.

If you do not feel that Canine’s Choice is measuring up to the aforesaid commitments, I am asking and encouraging you to pick-up the telephone and give me a call at 765-662-2633.

I would also welcome a call if you have suggestions or comments concerning a better method which would benefit you or Canine’s Choice or both of us. Canine’s Choice would like to be known as the supplier who listens, then reacts in a positive manner.

As you may have guessed, we are extremely enthusiastic about our accomplishments in the past few years and extremely optimistic toward our growth in future years.

Thank you again for your continued support. We are looking forward to a mutually profitable and friendly relationship.

Sincerely,

 


Canine’s Choice, Inc.
Bob Kramer, President